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What Happens When Women in Tech Speak Up?

This week, according to Vox, the women at Microsoft are calling it a toxic place to work as alleged discrimination and harassment cases begin to surface after an internal email chain was made public.

The tech industry has long-held the reputation for mistreating their female employees, assigning them what I call “busy work”, and not taking their careers seriously. While women make up over half the workforce, we certainly have a way to go in the tech industry. Inc. recently published some data on the status of women in tech:

  • Women average only 30% of the workforce across major tech companies.
  • This 30% includes both technical and non-technical jobs, such as HR and marketing. Women can’t even hit 20% when it comes to technical jobs at tech companies. They hold merely 17 percent of the tech jobs at Google, 15 percent at Facebook, and only 10 percent at Twitter.
  • Out of the 41 of the Fortune 500 companies in the tech industry, only 5 have a female CEO.
  • Women hold just 14.3% of board seats of the top 100 tech companies.
  • Men are 2 times as likely to be hired for a role in math when the only difference between candidates is their gender, according to a 2013 study from the Proceedings of the National Academy of Sciences.
  • Approximately 40% of women with engineering degrees either don’t enter the field at all or quit soon thereafter. In addition, women in tech with business degrees also have the tendency to quit the industry before rising in rank.

With stats such as these, women have it hard enough to launch their careers in tech- let alone to seek advancement while dealing with alleged harassment.

More than likely, the women who work at Microsoft involved in this complaint are facing an uphill battle and my advice is to also consider your own well-being and careers.

This recent news indicates that Microsoft may have a culture problem. Once sexual harassment complaints are made and allegedly ignored, it is a sign that an organization needs to start taking steps to not only rectify the issues with its female workforce but to initiate cultural change and work with its senior leadership towards what they want their male workforce to represent. Consistently denying women promotions while men are running circles around them advancing and they’re only doing secretarial work is toxic. In addition, sexual harassment is demeaning and can do a lot of damage to one’s psyche.

As someone who dealt with sexual harassment in the workplace only to have it denied and told it was “my fault”- it creates the most impossible circumstances to work and succeed in. I had projects rejected, was told that my work was sub-par, and that I wasn’t ever going to succeed. It became clear to me that change was not on the horizon, let alone in the cards- so I took my career into my own hands instead of letting it be defined it for me.

Women’s caliber is equal to their male counterparts and they are deserving of so much more and there are organizations who be happy to have them as part of their workforce.

If these allegations are true, Microsoft needs to take active steps towards changing its corporate culture, such as Uber did.

Anyone who understands corporate culture, knows that it refers to the beliefs and behaviors which determine how an organization’s employees and management interact. It develops organically over time from the traits of the individuals an organization hires. This accumulation of traits is what can make an organization evolve and become one that is less focused on equality, diversity, and the advancement of women. However, senior leadership plays an important role by embodying the change that they want to see, caring about its employees’ well-being, and creating a workplace in which everyone can thrive while carrying out the organizational mission and values.

If these are allegations are true, this is where Microsoft needs to make deep-seeded changes because their culture has evolved over time and it now reflects the traits of those hires that are sexually harassing women, rather than those that are there to do good work.

These ladies are taking the first step by making their voices heard within Microsoft and the tech industry. They are talented, bright, and accomplished women who have a solid future in front them.

To them, I say, don’t give up.

Even if your company chooses not to hear you, there are women who do and appreciate your efforts towards making change and speaking up. I hear you and I am with you even if you don’t realize it.

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Want to reach career bliss? Book a career coaching strategy session today!

Build Your Tribe and Gain Clients Through Fun & Interactive Quizzes

We all love those quizzes that tell us about our personality types, how hard we hustle, or which profession you should choose.

How about the Buzzfeed quiz that tells you to grade yourself in a bunch of subjects and it tells what GPA you will graduate with? Or the one that lets you buy stuff for your dorm room and it tells you which job you choose after college? Or one of my favorites… plan your dream life and it reveals which bad ass woman from history you are?

If you’re not nodding in agreement by now…. I’m not so sure I believe you! These are so much fun and a great way to build connections and engagement.

Quizzes such as these are an amazing tool for your business to connect with potential clients and fans. It is so much fun to learn about yourself, even if it is in a humorous way.

One of the best part of these quizzes? They can be designed to fit your audience and your business niche. Here’s how you can do that based on your brand in coaching and consulting using Interact.

Giving Your Audience What They Want to Know

In the coaching and consulting industry, it is important not to begin teaching people about themselves before they are ready to hear it. If you tell them too soon, they probably will not listen to you. Or they may try it themselves and it will likely backfire.

With Interact, your audience can learn more about themselves, what they should do, and how they do it. These quizzes provide an opportunity not only to engage with potential clients and fans but to show them what they should do and how they should do it based on their own responses.
If you are a coach and consultant, particularly one in the Career and Leadership fields like I am, your main go-to is ensuring employment for your clients. Whether that’s just in the form of a resume, personal branding, LinkedIn, or a coaching program- your clients want to know that you know can guide them towards securing employment and advancement.

So, what can you tie into what your audience wants to know about themselves or learn about? Remember, you can’t teach people too much before they are ready. It’s best to teach them about your services and how your business solves their problems. For example, I would want to know about the services that are offered and how they differ from those of other coaches and consultants. Such as:

  •  Career Coaching
  • Leadership Coaching
  • Resume Writing
  •  Personal Branding
  • HR Consulting
  •  Management Consulting

Connect with Your Audience

How do these services connect with your employees on a personal level? Affect them? Impact their lives?
Interact has easy to use and edit templates, which are adaptable to you and your business. There are quizzes that are based on personality or branding and further break off from there into a scored quiz, assessment, or personality. These provide opportunities for your audience to learn about themselves, the value of your services, and how it impacts them.

After you have selected your type, you can easily select a template and add your branding information, such as your logo.
The most difficult and time-consuming part of creating the quiz is writing the questions and answers. They must excite and intrigue your audience to engage with the quiz.

Show Them the Services They Want and Need

This can be done through the quiz results, which are also customizable. Interact allows its users to map out which responses correspond to which result. This also helps to build your tribe. Interact allows users to enter their email address to receive their results.
By doing so it also allows you to collect their email addresses. Interact also integrates with whatever email platform you use. This allows you to set up specific funnels and triggers based on results.

So, if you want to market to leads for career coaching then once you have those email addresses, you can set up funnels and send automatic emails with calls-to-action for to schedule for that service.
One of the most important parts is to keep the quizzes fun and engaging.

Shareable + Fun= Success

To create a successful quiz, it should be something fun and easy to share.
Interact is the solution to create, customize, and share your own quiz. They are easy to share on social media and you can use them to create ads on different platforms, such as Instagram and Facebook. Quizzes can be embedded on your site, added to your newsletter, a blog, or used as social media content. The idea is to get more people to take your quiz to broaden your reach or audience.

Get started with yours today by clicking here!